Comments on: Belief is a terrible thing to waste

By: Claxon Marketing – Match the Non-profit Taglines!

Claxon Marketing – Match the Non-profit Taglines! — Tue, 03 Jul 2012 21:12:14 +0000

[…] Messaging is an important part of differentiating your organization. And your tagline is an important part of your messaging. It lets people know how you’re different-or the same- as other organizations. Often, it clarifies your Why (aka your Belief Proposition). […]

By: Messaging Roadmap for Nonprofits

Messaging Roadmap for Nonprofits — Mon, 03 Jan 2011 23:34:10 +0000

[…] We’ll talk more about this in next week’s Tune-Up Tuesday video and post. See this previous post for an introduction to the […]

By: Erica

Erica — Wed, 29 Sep 2010 22:41:14 +0000

In reply to Ruby.

Ruby–As always, we appreciate your eagle eye! It’s now fixed. Super excited about the launch of Claxon–we really hope that, over time, it’ll allow the sector to truly use marketing as a tool for mission. It’s a lofty goal, but we’re optimitists, non?

By: Ruby

Ruby — Wed, 29 Sep 2010 10:24:54 +0000

Hey – congrats on launching Claxon! It’s a logical progression and looks (and sounds) great! One editorial note – in your 5th paragraph of this post (in the parentheses), I believe that should be ‘s’, not ‘so’, verdad? Wishing you all the best (comme toujours),

Ruby