Comments on: Hearts and Heads https://claxon-communication.com/2011/03/10/hearts-and-heads/ Claxon creates powerful messaging for purpose-driven clients. Tue, 26 Jun 2012 14:19:11 +0000 hourly 1 https://wordpress.org/?v=6.7.2 By: Claxon Marketing – Messaging Cheat Sheet inspired by the Cygnus Donor Survey https://claxon-communication.com/2011/03/10/hearts-and-heads/#comment-77 Tue, 26 Jun 2012 14:19:11 +0000 https://claxon-communication.com/?p=1641#comment-77 […] 35-65: Focus on IMPACT. Real-life stories about what their dollars are doing with good stats to back it up. (Remember not to go right for the head, however. Heart then head. Heart then head. Repeat.) […]

]]> By: Hearts and Heads | NPowering: Nonprofit Technology https://claxon-communication.com/2011/03/10/hearts-and-heads/#comment-76 Wed, 30 Mar 2011 17:11:15 +0000 https://claxon-communication.com/?p=1641#comment-76 […] title of this post, borrowed from a recent Tune Up Tuesday video  by Erica Mills of Claxon Marketing , captures the tension many nonprofit staff and board members […]

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