Comments on: Stories…Impact https://claxon-communication.com/2011/06/01/stories-impact/ Claxon creates powerful messaging for purpose-driven clients. Wed, 08 Jun 2011 18:19:48 +0000 hourly 1 https://wordpress.org/?v=6.7.2 By: Erica https://claxon-communication.com/2011/06/01/stories-impact/#comment-86 Wed, 08 Jun 2011 18:19:48 +0000 https://claxon-communication.com/?p=1824#comment-86 Great question, Carolyn! How you decide to handle this comes back to brand and authenticity, i.e. is your organization’s personality approachable and friendly, or more serious and practical. If it’s the former, using ‘John’ or ‘Kate’ and leaving it at that, without the asterisks, is a common approach. If it’s the latter, your readers will not be thrown by the asterisks. They will actually expect it.

So no hard and fast rule, sorry! But if you answer the question: “if our organization were a movie star, who would it be?”, will get you a long way to answering your question…plus many others!

]]> By: Carolyn Hamilton https://claxon-communication.com/2011/06/01/stories-impact/#comment-85 Wed, 08 Jun 2011 17:21:52 +0000 https://claxon-communication.com/?p=1824#comment-85 Thank you for reinforcing my belief in the power of stories!

At DESC, we are first and foremost concerned with client confidentiality. I’d like to see you address the best way to identify the person in the story. Some examples I’ve seen: John W, or “John” (in quotes to imply it’s not his real name).

I hate to add an asterisk and “not his real name” because I think it dilutes the power of the story, implying that because the name isn’t real, the story might not be, either.

Thoughts?
Carolyn

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