“They love our brand. I get compliments on the logo every time..”
“I love their brand. They wrap packages so nicely.”
“They ruined their Twitter brand” (as if damage done on Twitter only extends to Twitter)

Brand is the image, reputation, “aura.” Through it, you can communicate your mission and vision. Brand is not just one thing – it’s the entire package and association left in people’s minds and its communicated through everything you do.

Thanks Erica!