Comments on: Let’s name this thing

By: Claxon Marketing – Off my rocker and dreaming

Claxon Marketing – Off my rocker and dreaming — Mon, 10 Sep 2012 14:42:27 +0000

[…] Off my rocker and dreaming September 10, 2012 By Erica Mills Leave a Comment The other day, someone asked me if I was worried I would become known as “That crazy lady who won’t stop talking about renaming the nonprofit sector“. […]

By: Claxon Marketing – “I work for a non profit.”

Claxon Marketing – “I work for a non profit.” — Tue, 15 May 2012 11:57:52 +0000

[…] we continue the hunt for a better name for the non profit sector–one that might actually stick so people would actually change behavior and stop saying […]

By: Claxon Marketing – Maximizer: a very important non-word

Claxon Marketing – Maximizer: a very important non-word — Mon, 07 May 2012 23:01:13 +0000

[…] people I know in the iSector–or social good space or for cause or whatever else you call it–are full-on, all-out […]

By: Erica

Erica — Tue, 14 Feb 2012 12:51:13 +0000

In reply to Jeff Raderstrong.

Thanks for sharing more on UnSectored, Jeff! 100% behind your idea of getting away from ‘sector’ all together.

Folks: For more info, go to http://www.unsectored.net/.

By: Erica

Erica — Tue, 14 Feb 2012 12:48:34 +0000

In reply to Amara Oden.

Love that you asked about ‘sector’, Amara. Joanne, above, raised a similar point and suggested ‘community’, e.g. Social Profit Community or, one my personal favorites of late, ‘Cause Community’.

A question that’s bubbling up is: what’s the unit of measurement? Is it the individual, the organization, the collection of organizations or the cause. It’s very different to say, “I am a fundraiser” (unit=individual), “I work for a social profit organization” (unit=organization), “I work in the Social Profit sector” (unit=collection of orgs), and “I work to promote women’s health.” (unit=cause)

Since we do the work because of the ‘why’ (a.k.a. the cause), seems like we should focus more on that and less on the rest. What do you think?

By: Amara Oden

Amara Oden — Mon, 13 Feb 2012 23:34:36 +0000

I love the idea of renaming – but can I ask why ‘sector’ is so popular? I think I’d have to spend as much time explaining what that meant. That said, I do like Social Profit, For Cause, and would also suggest Mission Driven.

By: Susie Burdick

Susie Burdick — Tue, 24 Jan 2012 17:15:54 +0000

I love this discussion. While many of these appeal to me, I tend to gravitate to ones that don’t require a lot of explanation. I too am tired of the nonprofit, not-for-profit dance because it’s not accurate. We do work for profit so we can serve more people and have a bigger positive impact. I like the Community Sector because we do represent the community like the other two don’t (always 🙂

By: Peter Drury

Peter Drury — Sun, 22 Jan 2012 16:36:03 +0000

In reply to Shanon Doolittle. Love "Generosity Sector"

By: Shanon Doolittle

Shanon Doolittle — Sun, 22 Jan 2012 03:48:47 +0000

Here I was leaning and then Peter up and bedazzled me with all his naming goodness. What to know what I like? Generosity Sector. I’m a fan of naming it in recognition of the millions ofd donors that make the work possible. And initialIy I did lean towards Social Profit Sector. That immediately clicked with me.

By: ephraim gopin

ephraim gopin — Sun, 22 Jan 2012 03:47:52 +0000

as always- excellent topic Erica!!!
in Israel it’s called the 3rd sector- but I’m not a big fan of the word sector. u could try “mission:charity”

or this: charity in Hebrew is “tzedaka.” root of that word is “tzedek”- justice. “mission:justice” anyone?