Since crises pass quickly, the other question is will supporters successfully take advantage of this moment to highlight the importance of women’s health more broadly rather than Komen and/or Planned Parenthood, specifically. Along with trust among Komen supporters, only time will tell, as you say, Carrie.

While the news on the reverse decision is nice, I believe the silence this week as you’ve pointed out – has already done great damage. Will it be an uphill battle to earn back supporters’ trust? I guess only time will tell.

“The events of this week have been deeply unsettling for our supporters, partners and friends and all of us at Susan G. Komen. We have been distressed at the presumption that the changes made to our funding criteria were done for political reasons or to specifically penalize Planned Parenthood. They were not.”