https://claxon-communication.com/2012/07/25/what-non-profits-can-learn-from-reality-tv/ Claxon creates powerful messaging for purpose-driven clients. Thu, 26 Jul 2012 16:59:25 +0000 hourly 1 https://wordpress.org/?v=6.7.2 https://claxon-communication.com/2012/07/25/what-non-profits-can-learn-from-reality-tv/#comment-252 Thu, 26 Jul 2012 16:59:25 +0000 https://claxon-communication.com/?p=3900#comment-252 Erica – great piece – I love the connections between our work on Be the Next and nonprofit marketing. The 3 parallels you call out are great ones. I think the other connection is about letting your audience really engage and have some fun. More and more, we are seeing reality shows make it easy for their audience to take action while watching – tweeting, pinning, texting, participating on Facebook, or otherwise sharing with their friends and families and “talking back”. As nonprofits share their great stories with relatable people, how are they letting their audiences (i.e. supporters) play along and become a part of the story or the story telling? How are they transforming a passive audience into an active one?

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