Comments on: Taglines, slogans and mantras? Itsy bitsy stories https://claxon-communication.com/2012/08/23/taglines-slogans-and-mantras-itsy-bitsy-stories/ Claxon creates powerful messaging for purpose-driven clients. Fri, 24 Aug 2012 13:49:16 +0000 hourly 1 https://wordpress.org/?v=6.7.2 By: Claxon Marketing – Taglines, slogans and mantras? Itsy bitsy stories | organizationalstorytelling | Scoop.it https://claxon-communication.com/2012/08/23/taglines-slogans-and-mantras-itsy-bitsy-stories/#comment-254 Fri, 24 Aug 2012 13:49:16 +0000 https://claxon-communication.com/?p=4034#comment-254 […] Most organizations benefit from having a tagline and sometimes a slogan can be useful. Another short, pithy, useful phrase is a mantra (which, as you’ll see below, is for internal use) and can be uber-helpful in avoiding mission drift. All of these are windows into your organization’s story. Think of them like itsy bitsy parts of your story. They work with other parts–like your name, logo, website, etc–to tell a larger story–the story of why you’re doing the work you do in the way that you’re doing it.  […]

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