Comments on: Stop talking to donors like donors https://claxon-communication.com/2013/01/14/stop-talking-to-donors-like-donors/ Claxon creates powerful messaging for purpose-driven clients. Mon, 29 Apr 2013 20:13:56 +0000 hourly 1 https://wordpress.org/?v=6.7.2 By: Claxon Marketing – Enhancing your audience understanding through personas – a how-to guest blog https://claxon-communication.com/2013/01/14/stop-talking-to-donors-like-donors/#comment-285 Mon, 29 Apr 2013 20:13:56 +0000 https://claxon-communication.com/?p=4589#comment-285 […] research only on uncovering your targets in the context of their interest in the nonprofit space. Donors don’t think of themselves only, or even mainly, as donors.  They think of themselves as parents, professionals, neighbors, friends, etc. Get creative and […]

]]> By: Why Your Nonprofit Blog must Talk the Walk – R.C.A. Series Part II - Clairification https://claxon-communication.com/2013/01/14/stop-talking-to-donors-like-donors/#comment-284 Fri, 08 Feb 2013 06:03:37 +0000 https://claxon-communication.com/?p=4589#comment-284 […] remember that your donor (or potential donor) is a person with a life. In Stop talking to donors like donors Erica Mills of Claxon Marketing reminds us that most folks wear a bunch of hats. Seldom do they […]

]]> By: Claxon Marketing – Stop talking to donors like donors | Nonprofit Donor Cultivation and Management | Scoop.it https://claxon-communication.com/2013/01/14/stop-talking-to-donors-like-donors/#comment-283 Wed, 16 Jan 2013 03:29:38 +0000 https://claxon-communication.com/?p=4589#comment-283 […]   […]

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