Comments on: Making them think or making them feel https://claxon-communication.com/2013/01/19/making-them-think-or-making-them-feel/ Claxon creates powerful messaging for purpose-driven clients. Sat, 23 Feb 2013 20:50:44 +0000 hourly 1 https://wordpress.org/?v=6.7.2 By: Claxon Marketing – The hero of your story, a lot like you…only not https://claxon-communication.com/2013/01/19/making-them-think-or-making-them-feel/#comment-286 Sat, 23 Feb 2013 20:50:44 +0000 https://claxon-communication.com/?p=4624#comment-286 […] You are emotionally involved in your mission. It’s a big part of why you do what you do, right? And as much as that personal connection to mission is a motivating force, it can also work to your disadvantage. Because the people on the receiving end of your communications? They aren’t as invested in your mission. They don’t live it and breathe it every day. It’s your job to get them there.  Caring begins with feeling. Your job, therefore, is to make them FEEL […]

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