Comments on: The verb is the word https://claxon-communication.com/2013/05/24/the-verb-is-the-word/ Claxon creates powerful messaging for purpose-driven clients. Fri, 11 Jul 2014 18:18:01 +0000 hourly 1 https://wordpress.org/?v=6.7.2 By: Claxon Marketing – Stop Using These Words [#WordsThatWow] https://claxon-communication.com/2013/05/24/the-verb-is-the-word/#comment-318 Fri, 11 Jul 2014 18:18:01 +0000 https://claxon-communication.com/?p=4904#comment-318 […] Yes, I’m still on this soapbox. I may never get off it. Verbs are action words. They are the super heroes of every sentence. There […]

]]> By: Claxon Marketing – Please step away from your Mission Statement! https://claxon-communication.com/2013/05/24/the-verb-is-the-word/#comment-317 Mon, 07 Jul 2014 21:13:59 +0000 https://claxon-communication.com/?p=4904#comment-317 […] an alternative to provide: You knew that was coming, didn’t you?! I’ve written about this a lot, so won’t […]

]]> By: Claxon Marketing – Why ‘provide’ is the lamest verb ever https://claxon-communication.com/2013/05/24/the-verb-is-the-word/#comment-316 Thu, 03 Apr 2014 12:22:27 +0000 https://claxon-communication.com/?p=4904#comment-316 […] do when I have a captive audience, I was harshing on the verb ‘provide’. I explained, as I have many times before, that ‘provide’ is quite possibly the lamest of all verbs a nonprofit could use. […]

]]> By: Claxon Marketing – Before & After with #FixMyPitch Grand Prize Winner Seacoast Science Center https://claxon-communication.com/2013/05/24/the-verb-is-the-word/#comment-315 Tue, 14 Jan 2014 21:33:54 +0000 https://claxon-communication.com/?p=4904#comment-315 […] doing and why you’re doing it. So you want to do what you can to avoid ‘is’ and ‘are’. (Here’s more on why ‘provide’ should also be avoided. At. All. […]

]]> By: Erica Mills https://claxon-communication.com/2013/05/24/the-verb-is-the-word/#comment-314 Thu, 06 Jun 2013 21:54:58 +0000 https://claxon-communication.com/?p=4904#comment-314 In reply to Dana Van Nest.

Thanks, Dana! Also super interesting to think about your vision verb, i.e. what you’d use in your vision statement. You know, once you’ve nailed your mission verb. : )

]]> By: Erica Mills https://claxon-communication.com/2013/05/24/the-verb-is-the-word/#comment-313 Thu, 06 Jun 2013 21:53:44 +0000 https://claxon-communication.com/?p=4904#comment-313 In reply to Tara Collins.

Once you’ve landed on your new verb, you can put it through the “is it a word people will actually say” filter. Inspire is fantastic in written form. I find people resist saying it in a casual setting. More food to put into your Verb Bender Blender!

]]> By: Tara Collins https://claxon-communication.com/2013/05/24/the-verb-is-the-word/#comment-312 Sun, 02 Jun 2013 21:37:55 +0000 https://claxon-communication.com/?p=4904#comment-312 Love going on a Verb Bender! Act, play, motivate, spark… you’ve got me rethinking our elevator speech “We work with farm and forest landowners to protect clean drinking water for nine million New Yorkers.” Is it really WORK? We inspire landowners to do what’s right for clean water and their neighbors 😉 and they do so voluntarily!

]]> By: Dana Van Nest https://claxon-communication.com/2013/05/24/the-verb-is-the-word/#comment-311 Sun, 26 May 2013 02:45:48 +0000 https://claxon-communication.com/?p=4904#comment-311 This is good. Really good. I want to sit down and really think VERB now. How would my mission statement be different?

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