Comments on: When You Can’t Name Names https://claxon-communication.com/2014/03/11/when-you-cant-name-names/ Claxon creates powerful messaging for purpose-driven clients. Tue, 18 Mar 2014 17:43:15 +0000 hourly 1 https://wordpress.org/?v=6.7.2 By: Tessa Srebro https://claxon-communication.com/2014/03/11/when-you-cant-name-names/#comment-367 Tue, 18 Mar 2014 17:43:15 +0000 https://claxon-communication.com/?p=5556#comment-367 In reply to Dana Van Nest.

Dana – I agree! In this situation, a “dear” greeting just added excess words to the message.
I’d be careful with “Dear Friends and Colleagues”, though. By including two groups, it might give the reader the impression they either belong to one or the other. And being a colleague doesn’t sound as inviting as being a friend 🙂

]]> By: Dana Van Nest https://claxon-communication.com/2014/03/11/when-you-cant-name-names/#comment-366 Tue, 11 Mar 2014 19:20:36 +0000 https://claxon-communication.com/?p=5556#comment-366 I would skip the “dear” greeting all together in that case and go straight to “We’re sorry to see you go!”

In a different type of message, I might start “Dear Friend and Colleagues.” I like your suggestion of “Valued Supporters” for donors.

]]>