Comments on: Your & Yours – Use Often [#WordsThatWow] https://claxon-communication.com/2014/03/21/your-yours-use-often-wordsthatwow/ Claxon creates powerful messaging for purpose-driven clients. Tue, 09 Sep 2014 13:34:52 +0000 hourly 1 https://wordpress.org/?v=6.7.2 By: Claxon Marketing – Why smart fundraisers pay attention to pronouns https://claxon-communication.com/2014/03/21/your-yours-use-often-wordsthatwow/#comment-370 Tue, 09 Sep 2014 13:34:52 +0000 https://claxon-communication.com/?p=5709#comment-370 […] are your linguistic BFFs. Paying attention to them can pay off in a big way. The more you use “you” and “your”, and the less you use “I” and “We”, the more you speak directly to what the […]

]]> By: Claxon Marketing – 8 Quick, Easy Tips to Boost Engagement https://claxon-communication.com/2014/03/21/your-yours-use-often-wordsthatwow/#comment-369 Fri, 11 Jul 2014 18:46:40 +0000 https://claxon-communication.com/?p=5709#comment-369 […] Your Listener We all want to feel like we’re a part of something. See my post on You and Your for advice on how to bring your listener into your […]

]]> By: Claxon Marketing – 5 Very Bad Assumptions Nonprofits Make About Language https://claxon-communication.com/2014/03/21/your-yours-use-often-wordsthatwow/#comment-368 Thu, 22 May 2014 14:24:29 +0000 https://claxon-communication.com/?p=5709#comment-368 […] You are the center of the universe: Whether or not that’s true, if you want to engage supporters in your mission, shift your language to make it about them. (Hint: Liberal use of ‘you’ and ‘your’ will do the trick.) […]

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