Comments on: I love(rize) you! https://claxon-communication.com/2015/02/17/i-loverize-you/ Claxon creates powerful messaging for purpose-driven clients. Wed, 04 Mar 2015 14:23:34 +0000 hourly 1 https://wordpress.org/?v=6.7.2 By: Erica Mills https://claxon-communication.com/2015/02/17/i-loverize-you/#comment-404 Wed, 04 Mar 2015 14:23:34 +0000 https://claxon-communication.com/?p=6949#comment-404 In reply to Michael Smith.

Hi Michael–You would loverize in a fundraising letter but not use the word “loverize” in said letter. For instance, if you said something like, “Because of your amazing gift, 100 girls will become leaders this summer. You rock!” That’s loverizing on your donor. But you wouldn’t say, “We loverize you, dear donor, for making your amazing gift.” To my mind, to loverize your donors–or volunteers, or staff, or board, or whomever–is about gratitude. Lots and lots of gratitude. It’s a state of mind that comes through in your communication. Does that help?

Thanks for your question!

]]> By: Michael Smith https://claxon-communication.com/2015/02/17/i-loverize-you/#comment-403 Thu, 19 Feb 2015 17:43:29 +0000 https://claxon-communication.com/?p=6949#comment-403 I “loved” listening to this, but am still a bit confused. I need to hear the new word “loverize” used more in a sentence or even 2 or 3 sentences. Would you use “loverize” in talking about your organization or in a fundraising letter? Or is it just a fun word to throw around in-house as in your question above?

Thanks,
Michael

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