Having culled through a bunch of new research, they have found that the good ol’ America values of responsibility, accountability and patriotic pride are a winning combination for those trying to advance a pro-environment platform.

It’s voting season, so people are thinking a bit more than usual about what they believe. But, just like a  little black dress, American values are always in vogue.

Look at the diagram below. If you insert your cause, e.g. education, hunger, economy, does this narrative work? If not, is there another value that strengthens the narrative as it relates to your cause?

(Thanks to SightLine and their awesome Flashcards for getting this report on our radar!)

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