When we sit down to craft our ‘elevator pitch’, we generally ask ourselves: “What do I want people to know about me and my organization?”

That’s the wrong question.

The right question is: “What words can I use to spark conversations that will make my community better, stronger and more vibrant?”  

Your elevator pitch is a gateway to a better world. Every time you talk to someone about your work, it’s an opportunity to spark a conversation about building that better world.

Are you building a better world by ending poverty, hunger or bullying? How about world-class theater or breath-taking sculpture? Or maybe your better-world convos center around sustainability, transportation and housing?

If you focus solely on you and your organization rather than sparking a conversation, you’re missing out on the building-a-better-world boat.

So ask yourself: what conversations will I spark today?

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