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	<title>free resources Archives - Claxon Communication</title>
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	<description>Claxon creates powerful messaging for purpose-driven clients.</description>
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	<title>free resources Archives - Claxon Communication</title>
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		<title>Going Dark So You Can See the Light&#8230;and get some freebies</title>
		<link>https://claxon-communication.com/2014/01/08/going-dark-so-you-can-see-the-light-and-get-some-freebies/</link>
					<comments>https://claxon-communication.com/2014/01/08/going-dark-so-you-can-see-the-light-and-get-some-freebies/#respond</comments>
		
		<dc:creator><![CDATA[Erica Barnhart]]></dc:creator>
		<pubDate>Wed, 08 Jan 2014 19:07:46 +0000</pubDate>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing 101]]></category>
		<category><![CDATA[Messaging]]></category>
		<category><![CDATA[diy]]></category>
		<category><![CDATA[doing]]></category>
		<category><![CDATA[free resources]]></category>
		<category><![CDATA[planning]]></category>
		<category><![CDATA[toolkits]]></category>
		<guid isPermaLink="false">https://claxon-communication.com/?p=5325</guid>

					<description><![CDATA[<p>In December, we went dark. We did not publish a single post. Nary a word was typed on this blog. And we did this (gasp!) on purpose. Why? We wanted [&#8230;]</p>
<p>The post <a href="https://claxon-communication.com/2014/01/08/going-dark-so-you-can-see-the-light-and-get-some-freebies/">Going Dark So You Can See the Light&#8230;and get some freebies</a> appeared first on <a href="https://claxon-communication.com">Claxon Communication</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><img fetchpriority="high" decoding="async" class="alignleft size-medium wp-image-5326" src="https://claxon-communication.com/wp-content/uploads/2014/01/Going-Dark-300x198.png" alt="Going Dark" width="300" height="198" srcset="https://claxon-communication.com/wp-content/uploads/2014/01/Going-Dark-300x198.png 300w, https://claxon-communication.com/wp-content/uploads/2014/01/Going-Dark-768x508.png 768w, https://claxon-communication.com/wp-content/uploads/2014/01/Going-Dark.png 910w" sizes="(max-width: 300px) 100vw, 300px" /> In December, we went dark. We did not publish a single post. Nary a word was typed on this blog. And we did this (gasp!) on purpose.</p>
<p>Why? We wanted to see if the old saying &#8220;absence makes the heart grow fonder&#8221; was actually true. (Just kidding.)</p>
<p>December is frantic. Frenetic. Over the top. It&#8217;s a blur of Top Tips, eggnog, awesome advice, sparkles, and post after post on how to boost end-of-year fundraising.</p>
<p>This isn&#8217;t a bad thing. But your year-end planning should really start in January, not December. So instead of adding to the flurry of holiday craziness, we spent December creating a suite of new DIY resources to help you throughout the year.</p>
<p>We are super excited to share the three newest additions to Claxon&#8217;s suite of free resources&#8211;<a href="http://www.slideshare.net/ClaxonMarketing" target="_blank" rel="noopener">TOOLKITS</a>! Each one focuses on a different area and includes the very best tools for you to use, along with helpful instructions.</p>
<p>Without further ado, here they are:</p>
<ol>
<li><a href="http://www.slideshare.net/ClaxonMarketing/messaging-toolkit" target="_blank" rel="noopener">Messaging Toolkit</a></li>
<li><a href="http://www.slideshare.net/ClaxonMarketing/claxon-tool-kitmarketing101" target="_blank" rel="noopener">Marketing 101 Toolkit</a></li>
<li><a href="http://www.slideshare.net/ClaxonMarketing/claxon-tool-kitbranding" target="_blank" rel="noopener">Branding Toolkit</a></li>
</ol>
<p>In the coming days and weeks, we will be dark no  more! We will be taking a closer look at each of the aforementioned <a href="http://www.slideshare.net/ClaxonMarketing" target="_blank" rel="noopener">toolkits</a>, sharing before and after posts featuring the winners of the <a href="http://www.bethkanter.org/fixmypitch/" target="_blank" rel="noopener">#FixMyPitch contest</a>, and looking at the very best words for you to use in 2014.</p>
<p>If there are other word-related resources that&#8217;d be handy to you, let us know in the comments. We want to do everything we can to make 2014 a truly fantastic year for you!</p>
<p>The post <a href="https://claxon-communication.com/2014/01/08/going-dark-so-you-can-see-the-light-and-get-some-freebies/">Going Dark So You Can See the Light&#8230;and get some freebies</a> appeared first on <a href="https://claxon-communication.com">Claxon Communication</a>.</p>
]]></content:encoded>
					
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		<post-id xmlns="com-wordpress:feed-additions:1">5325</post-id>	</item>
		<item>
		<title>Do you have a MAP (Marketing Action Plan)?</title>
		<link>https://claxon-communication.com/2012/08/16/do-you-have-a-map-marketing-action-plan/</link>
					<comments>https://claxon-communication.com/2012/08/16/do-you-have-a-map-marketing-action-plan/#respond</comments>
		
		<dc:creator><![CDATA[Erica Barnhart]]></dc:creator>
		<pubDate>Thu, 16 Aug 2012 12:13:17 +0000</pubDate>
				<category><![CDATA[Marketing 101]]></category>
		<category><![CDATA[DIY marketing]]></category>
		<category><![CDATA[free resources]]></category>
		<category><![CDATA[MAP]]></category>
		<category><![CDATA[marketing action plan]]></category>
		<category><![CDATA[strategy]]></category>
		<guid isPermaLink="false">https://claxon-communication.com/?p=3988</guid>

					<description><![CDATA[<p>Say what?! You don&#8217;t have a MAP? You&#8217;re playing with fire, my friend. Fire. Resources are too tight and your vision too big and awesome to not know how you [&#8230;]</p>
<p>The post <a href="https://claxon-communication.com/2012/08/16/do-you-have-a-map-marketing-action-plan/">Do you have a MAP (Marketing Action Plan)?</a> appeared first on <a href="https://claxon-communication.com">Claxon Communication</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><a href="https://claxon-communication.com/2012/08/16/do-you-have-a-map-marketing-action-plan/funny_road_sign/" rel="attachment wp-att-4127"><img decoding="async" class="alignleft size-medium wp-image-4127" title="funny_road_sign" src="https://claxon-communication.com/wp-content/uploads/2012/08/funny_road_sign-234x300.jpg" alt="humor, map, road map, focus, strategy" width="234" height="300" srcset="https://claxon-communication.com/wp-content/uploads/2012/08/funny_road_sign-234x300.jpg 234w, https://claxon-communication.com/wp-content/uploads/2012/08/funny_road_sign.jpg 300w" sizes="(max-width: 234px) 100vw, 234px" /></a>Say what?! You don&#8217;t have a MAP? You&#8217;re playing with fire, my friend. Fire.</p>
<p>Resources are too tight and your vision too big and awesome to not know how you will use marketing to specifically and strategically help you out.</p>
<p>That&#8217;s why I created a <a href="https://claxon-communication.com/wp-content/uploads/2012/07/Marketing-Action-Plan_2012.07.10.pdf" target="_blank" rel="noopener">Marketing Action Plan</a> (MAP) for do-gooders&#8211;people who work at nonprofits, foundations, associations and other institutions of good repute.</p>
<p>The MAP has specific questions, explanations and a checklist to keep you on track. It is simple, straight-forward and requires very little time to make very big progress.</p>
<p><a href="https://claxon-communication.com/wp-content/uploads/2012/07/Marketing-Action-Plan_2012.07.10.pdf" target="_blank" rel="noopener">Download it</a> and see for yourself. It&#8217;s free. What&#8217;ve you got to lose? (Aside from your way, of course.)</p>
<p>The post <a href="https://claxon-communication.com/2012/08/16/do-you-have-a-map-marketing-action-plan/">Do you have a MAP (Marketing Action Plan)?</a> appeared first on <a href="https://claxon-communication.com">Claxon Communication</a>.</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">3988</post-id>	</item>
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