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	<title>inventory Archives - Claxon Communication</title>
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	<description>Claxon creates powerful messaging for purpose-driven clients.</description>
	<lastBuildDate>Mon, 05 Mar 2012 13:22:42 +0000</lastBuildDate>
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		<title>Word of the Week: Consistency</title>
		<link>https://claxon-communication.com/2012/03/05/word-of-the-week-consistency/</link>
					<comments>https://claxon-communication.com/2012/03/05/word-of-the-week-consistency/#respond</comments>
		
		<dc:creator><![CDATA[Erica Barnhart]]></dc:creator>
		<pubDate>Mon, 05 Mar 2012 13:22:42 +0000</pubDate>
				<category><![CDATA[Messaging]]></category>
		<category><![CDATA[consistency]]></category>
		<category><![CDATA[inventory]]></category>
		<category><![CDATA[mission]]></category>
		<guid isPermaLink="false">https://claxon-communication.com/?p=2646</guid>

					<description><![CDATA[<p>Consistency is key for exercise, parenting and, yes, that&#8217;s right, messaging. Yes, consistency is your BFF when it comes to making your messaging stick. Depending on who you listen to, [&#8230;]</p>
<p>The post <a href="https://claxon-communication.com/2012/03/05/word-of-the-week-consistency/">Word of the Week: Consistency</a> appeared first on <a href="https://claxon-communication.com">Claxon Communication</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><a href="https://claxon-communication.com/wp-content/uploads/2012/03/consistency.jpg"><img fetchpriority="high" decoding="async" class="alignleft  wp-image-2647" title="Consistency" src="https://claxon-communication.com/wp-content/uploads/2012/03/consistency.jpg" alt="" width="339" height="202" srcset="https://claxon-communication.com/wp-content/uploads/2012/03/consistency.jpg 484w, https://claxon-communication.com/wp-content/uploads/2012/03/consistency-300x179.jpg 300w" sizes="(max-width: 339px) 100vw, 339px" /></a>Consistency is key for exercise, parenting and, yes, that&#8217;s right, messaging.</p>
<p>Yes, consistency is your BFF when it comes to making your messaging stick. Depending on who you listen to, adults have to hear something <a href="http://wiki.answers.com/Q/How_many_times_must_a_person_hear_new_information_to_retain_it" target="_blank" rel="noopener">three </a>to <a href="http://www.chacha.com/question/how-many-times-does-it-take-to-repeat-something-before-you-memorize-it" target="_blank" rel="noopener">seven </a>times before we remember it.</p>
<p>If you&#8217;re switching up your messaging all the time, how&#8217;s someone going to fall in love with your organization? They won&#8217;t even remember who you are!</p>
<p>This is why consistency will star as our Word of the Week.</p>
<p><em><strong>How consistent is your messaging?</strong></em> If you&#8217;re not sure, <a href="https://claxon-communication.com/wp-content/uploads/2010/11/Claxon-123-Marketing-Inventory.pdf" target="_blank" rel="noopener">do an inventory</a> and find out. (Sounds boring but is quite fascinating!)</p>
<p>The post <a href="https://claxon-communication.com/2012/03/05/word-of-the-week-consistency/">Word of the Week: Consistency</a> appeared first on <a href="https://claxon-communication.com">Claxon Communication</a>.</p>
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