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	<title>Mixtape Communications Archives - Claxon Communication</title>
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	<description>Claxon creates powerful messaging for purpose-driven clients.</description>
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	<title>Mixtape Communications Archives - Claxon Communication</title>
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		<title>Thinking Big at #WSNPC</title>
		<link>https://claxon-communication.com/2011/05/06/thinking-big-at-wsnpc/</link>
					<comments>https://claxon-communication.com/2011/05/06/thinking-big-at-wsnpc/#respond</comments>
		
		<dc:creator><![CDATA[Erica Barnhart]]></dc:creator>
		<pubDate>Sat, 07 May 2011 00:34:30 +0000</pubDate>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing 101]]></category>
		<category><![CDATA[See Erica Speak]]></category>
		<category><![CDATA[Mixtape Communications]]></category>
		<category><![CDATA[nonprofit marketing trends]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Washington State Nonrofit Conference]]></category>
		<guid isPermaLink="false">https://claxon-communication.com/?p=1781</guid>

					<description><![CDATA[<p>Earlier today, I spoke at the 17th Annual Washington State Nonprofit Conference. My goal was to offer up content that gave people something to think about and something concrete to [&#8230;]</p>
<p>The post <a href="https://claxon-communication.com/2011/05/06/thinking-big-at-wsnpc/">Thinking Big at #WSNPC</a> appeared first on <a href="https://claxon-communication.com">Claxon Communication</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Earlier today, I spoke at the <a href="http://npconference.org/">17th Annual Washington State Nonprofit Conference</a>. My goal was to offer up content that gave people something to think about and something concrete to do. Some big thinking and some let&#8217;s get &#8216;er done.</p>
<p>Sessions on trends are hard. There are a ton of trends so which ones do you highlight? My litmus was this: is this something that, if it goes to scale, could be a HUGE boon for individual organizations, the people they serve, and the sector as a whole?</p>
<p>I opened with what I hope will be a headline from <a href="http://twitter.com/#!/seattledonorbiz">Clay Holtzman</a> of the <a href="http://www.bizjournals.com/seattle/">Puget Sound Business Journal</a> on May 6, 2012.</p>
<p style="padding-left: 60px;"><strong>Donations &amp; volunteerism at all time high</strong><br />
<em>Nonprofits cite stories and smart phones as secret to success.</em></p>
<p>If we can think big yet stay focused, I really think we can make this happen. If we fall prey to shiny object syndrome, we&#8217;ll be looking at a different headline. And that&#8217;ll be a bummer for everyone.</p>
<p><a href="http://mixtapecomm.tumblr.com/post/5247463431/has-your-nonprofit-pondered-these-questions">Here is what Zan McColloch-Lussier </a><a href="http://twitter.com/#!/zanarama">(@zanarama)</a><a href="http://mixtapecomm.tumblr.com/post/5247463431/has-your-nonprofit-pondered-these-questions"> took away from the session</a>. (And a big hat tip to Zan for drawing my attention to the importance of niche social networks.) And Jen Power <a href="http://twitter.com/#!/comradebunny">(@comradebunny</a>) did <a href="http://comradebunny.blogspot.com/2011/05/and-now-for-something-completely.html">a super summary </a>on her blog as well.</p>
<p>If you attended, what were your take-aways? If you didn&#8217;t attend, what jumps out at you from the presentation (handily available below)? What trends do you plan try or watch? Which ones would you advise nonprofits to avoid?</p>
<div id="__ss_7861500" style="width: 425px;"><strong style="display: block; margin: 12px 0 4px;"><a title="The Next Big Thing: Nonprofit Marketing Trends to Try, Watch or Avoid" href="http://www.slideshare.net/ClaxonMarketing/the-next-big-thing-nonprofit-marketing-trends-to-try-watch-or-avoid">The Next Big Thing: Nonprofit Marketing Trends to Try, Watch or Avoid</a></strong> <iframe src="http://www.slideshare.net/slideshow/embed_code/7861500" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" width="425" height="355"></iframe></p>
<div style="padding: 5px 0 12px;">View more <a href="http://www.slideshare.net/">presentations</a> from <a href="http://www.slideshare.net/ClaxonMarketing">Erica Mills</a></div>
</div>
<p>The post <a href="https://claxon-communication.com/2011/05/06/thinking-big-at-wsnpc/">Thinking Big at #WSNPC</a> appeared first on <a href="https://claxon-communication.com">Claxon Communication</a>.</p>
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