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	<title>name Archives - Claxon Communication</title>
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	<item>
		<title>Let&#8217;s name this thing</title>
		<link>https://claxon-communication.com/2012/01/20/lets-name-this-thing/</link>
					<comments>https://claxon-communication.com/2012/01/20/lets-name-this-thing/#comments</comments>
		
		<dc:creator><![CDATA[Erica Barnhart]]></dc:creator>
		<pubDate>Fri, 20 Jan 2012 15:15:57 +0000</pubDate>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[be bold]]></category>
		<category><![CDATA[iSector]]></category>
		<category><![CDATA[name]]></category>
		<category><![CDATA[rebrand]]></category>
		<guid isPermaLink="false">https://claxon-communication.com/?p=2315</guid>

					<description><![CDATA[<p>I&#8217;ve gotten loads of comments, questions, thought bubbles, etc. in response to my crusade to rename the non-profit sector the iSector. Here&#8217;s what people said: Yes, we want to do [&#8230;]</p>
<p>The post <a href="https://claxon-communication.com/2012/01/20/lets-name-this-thing/">Let&#8217;s name this thing</a> appeared first on <a href="https://claxon-communication.com">Claxon Communication</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>I&#8217;ve gotten loads of comments, questions, thought bubbles, etc. in response to my crusade to rename the non-profit sector the <a href="https://claxon-communication.com/2011/10/04/the-isector-are-you-in/" target="_blank" rel="noopener">iSector</a>.</p>
<p>Here&#8217;s what people said:</p>
<ul>
<li>Yes, we want to do away with referring to ourselves in the negative, particularly after learning that &#8216;non-profit&#8217; means &#8216;non-progress&#8217;. (Ugh.)</li>
<li>Yes, we agree with the key attributes, distinguishing characteristics and unique differentiators as captured in the<a href="https://claxon-communication.com/2011/10/04/the-isector-are-you-in/" target="_blank" rel="noopener"> Five Is</a>. Some could do without intrepid, but overall, we&#8217;re good.</li>
<li>Yes, we&#8217;re ready to find something new.</li>
<li>No, I can&#8217;t see myself saying/writing iSector.</li>
</ul>
<p>Even though I&#8217;m the iSector instigator, I concur with this last point. It feels a bit trendy, a tidge flashy, a little too Apple-esque.</p>
<p><em><strong>So let&#8217;s name this thing together!</strong></em></p>
<p>Below is a list of options that have been floated as alternatives to &#8216;non-profit&#8217;.</p>
<ul>
<li>For Cause (shout out to <a href="https://twitter.com/#!/Susan_Chavez" target="_blank" rel="noopener">@Susan_Chavez</a> on this one)</li>
<li>For Mission</li>
<li>Charitable Sector</li>
<li>Community Benefit Sector (shout out to <a href="https://twitter.com/#!/HildyGottlieb" target="_blank" rel="noopener">@HildyGottlieb</a> on this one)</li>
<li>Voluntary Sector</li>
<li><a href="http://www.thirdsector.co.uk/" target="_blank" rel="noopener">Third Sector</a> (brought to us by our friends in the U.K.)</li>
<li><a href="http://www.unsectored.net/" target="_blank" rel="noopener">Unsectored</a></li>
<li>Progress Sector (I&#8217;m personally kinda liking this one right now&#8230;)</li>
<li>Social Good Sector</li>
<li>Social Benefit Sector</li>
<li>Social Impact Sector</li>
</ul>
<p><em><strong>Which do you like and why? Other suggestions?</strong></em></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>The post <a href="https://claxon-communication.com/2012/01/20/lets-name-this-thing/">Let&#8217;s name this thing</a> appeared first on <a href="https://claxon-communication.com">Claxon Communication</a>.</p>
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