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	<title>outcomes Archives - Claxon Communication</title>
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	<title>outcomes Archives - Claxon Communication</title>
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	<item>
		<title>It happens under the surface</title>
		<link>https://claxon-communication.com/2011/09/08/it-happens-under-the-surface/</link>
					<comments>https://claxon-communication.com/2011/09/08/it-happens-under-the-surface/#respond</comments>
		
		<dc:creator><![CDATA[Erica Barnhart]]></dc:creator>
		<pubDate>Thu, 08 Sep 2011 17:45:12 +0000</pubDate>
				<category><![CDATA[Marketing 101]]></category>
		<category><![CDATA[effort]]></category>
		<category><![CDATA[outcomes]]></category>
		<category><![CDATA[swimming]]></category>
		<guid isPermaLink="false">https://claxon-communication.com/?p=1988</guid>

					<description><![CDATA[<p>Have you ever noticed someone swimming who is going really, really fast yet makes it look effortless? There isn&#8217;t a bunch of splashing or arm flailing. Instead, there&#8217;s a wake [&#8230;]</p>
<p>The post <a href="https://claxon-communication.com/2011/09/08/it-happens-under-the-surface/">It happens under the surface</a> appeared first on <a href="https://claxon-communication.com">Claxon Communication</a>.</p>
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										<content:encoded><![CDATA[<figure id="attachment_1990" aria-describedby="caption-attachment-1990" style="width: 300px" class="wp-caption alignleft"><a href="https://claxon-communication.com/wp-content/uploads/2011/09/Janet-Evans.jpg"><img fetchpriority="high" decoding="async" class="size-medium wp-image-1990" title="Janet Evans: elevated the art of beneath the surface swimming" src="https://claxon-communication.com/wp-content/uploads/2011/09/Janet-Evans-300x202.jpg" alt="" width="300" height="202" srcset="https://claxon-communication.com/wp-content/uploads/2011/09/Janet-Evans-300x202.jpg 300w, https://claxon-communication.com/wp-content/uploads/2011/09/Janet-Evans.jpg 430w" sizes="(max-width: 300px) 100vw, 300px" /></a><figcaption id="caption-attachment-1990" class="wp-caption-text">Janet Evans: elevated the art of beneath the surface swimming</figcaption></figure>
<p>Have you ever noticed someone swimming who is going really, really fast yet makes it look effortless? There isn&#8217;t a bunch of splashing or arm flailing. Instead, there&#8217;s a wake behind them.</p>
<p>I saw someone like this was in the pool this morning. He was in the Very Fast lane. (<em>Interesting aside</em>: There&#8217;s no longer a slow lane. Only medium, fast and very fast. Apparently, none of us are slow swimmers. Good for morale.)</p>
<p>I was in the fast lane, formerly known as medium. At one point, we came into the wall to do a flip turn at the same time so I had the chance to see (in a topsy turvy way) his turn. There were no extraneous movements. There was precision and speed and power. And yet&#8211;he made it look so easy.</p>
<p>All the work happened under the surface. Ditto for his strokes and his kicks. There was a lot of work being done, but if you watched from the surface, you saw none of it.</p>
<p>Next time you&#8217;re admiring an organization that seems to have it all figured out, don&#8217;t confuse output with effort.  You are likely seeing the result of a lot of work being done beneath the surface.</p>
<p>The post <a href="https://claxon-communication.com/2011/09/08/it-happens-under-the-surface/">It happens under the surface</a> appeared first on <a href="https://claxon-communication.com">Claxon Communication</a>.</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">1988</post-id>	</item>
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