When it comes to messaging and language and words, it’s easy to get stuck. You’ve stared at the same set of words for hours. You want to yank your hair out. But the deadline is looming. You must stick with it!!!

Yes, you have to remain focused on your priority for the day. But maybe what you need is a good ol’ peregrination. Yep, some purposeful mental meandering might be exactly what you need to get you to your goal. 

Not sure what a peregrination is? Kick up your heels and find it in this week’s podcast. You just might find that taking a break gets you closer to arriving at your destination.

The post Should you stick with it or take a break? appeared first on Claxon Communication.

Why should you care about this little linguistic tidbit? Because it offers insight into why your mission statement may be–how shall we say?–sub-awesome.

You see, it wasn’t until 1940s that we started having priorities. Plural. That’s when the trouble started.

We got into the (nasty) habit of believing that all tasks were created equal and that all of them had to get done. We no longer had a priority, i.e. a clear idea of the “thing that was most important”. We started having priorities, i.e. things that were all important.

If everything is equally important, how can you prioritize? How can you focus? How can you convey the one thing that is most important about your organization? You can’t!

And that, I’m pretty darn sure, is contributing to the Laundry List approach to creating Mission Statements, which is leading to ~50% of nonprofits having Mission Statements that are technically incomprehensible.

I’ve said it before and I’ll say it again (because it warrants repetition)–if you tell someone your everything, they will remember nothing.

Listen to this week’s podcast and learn more about the power of having a priority. One.  Singular. Priority.

The post Why you shouldn’t have priorities appeared first on Claxon Communication.