Meanwhile, individual giving has been stuck at ~2% of GDP since we put a  man on the moon. And it looks like government funding might be withering.

To review: we’ve got huge unmet demand and not enough funding. #NotGood

What gives? There you are, doing your amazingly awesome work and yet people aren’t flocking to support it. You can’t meet demand because of lack of supply.  Seems weird, doesn’t it?

Actually, it’s not that weird. Unlike toothpaste which when you run out of it, you quick-like buy some more because, ewwwwww, if you don’t.

No, philanthropy isn’t like toothpaste at all. People may notice that we have some Massive Social Problems That Seriously Need Addressing. But they don’t have to do anything about them. We’re a nice-to-think-about/do-something-about, not a must-buy-right-now-or-I’ll-creep-out-my-coworkers. That means we have to work even harder to get someone’s attention. It’s a very high bar indeed.

How can you–amazing, awesome person doing amazing, awesome work–hit that high attention-grabbing, engagement-inspiring bar?

This is exactly the question we’re going to tackle in this month’s free webinar. Because let’s get real: non-profits are being asked to do more and more with less and less. It’s not sustainable and we have to do something about it.

Will clear, concise, compelling communications solve all of the world’s problems? No. Not by a long shot. But bloated, convoluted communications aren’t helping our cause and we CAN fix that. So let’s do. Let’s get your words on a mission. Stat.

Words on a Mission: Mini-Course
March 30, 1Pm Pacific

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The post Philanthropy & Toothpaste: a Free Webinar appeared first on Claxon Communication.

Each of the twelve lessons in the course asks a fundamental question a nonprofit needs to answer in order to develop high-impact messaging. In each post, I’ll share what the question is, along with a snippet from the video lecture.

Lesson 1’s question is: Why do you exist? 

This 1:03 video gives you an overview of the course and explains why being grounded in your why is so important.

The post Lesson 1: Why do you exist? appeared first on Claxon Communication.