Following is a recap of our 75 minute whirlwind discussion. Thanks again to the amazing panelists and all who attended!

Some Video Highlights from Our Session Today

• Erica Mills from Claxon introduces the session and panelists.
• Jen Olson from League of Education Voters tells her nonprofit peers “Don’t be so hard on yourself!”
• Travis Wals from Seattle Goodwill discusses the benefits of tools like Foursquare.
• Laura Kimball from Jolkona Foundation shares resources for measuring ROI.

And here is Erica’s prezi (this is what is playing in the background if you watch the vid above)

Panelist’s Tip’s & Tricks for Social Media Success

How to Listen

• Watch TA McCann from Gist explain ‘Listening’
• Check out free tools like Google Keyword Search or Twitter Search
• Set up Google Alerts for keywords.
• Find a few experts or influencers in your field online: start by just observing what they do.

How to Engage

• Check out how Charity:Water engages their supporters for a great example.
• Ask for opinions.  Spark a conversation about an issue related to your organizations’ mission.
• Find out what kind of content your supporters want.  How? Ask them. (Have a Follower Meet-up Pizza Party!)
• Give your organization a persona.  Ask: “If my organization was a person, who would they be?” It’s easier for an organization to “be real” if they imagine themselves that way.

Tools for Measuring ROI

• Simply Measured: Easy Social Media Measurement. Reports built in excel.RowFeeder:  Social Media Monitoring and Analysis made easy.Export.ly: Easy Social Media Data Exports.
• Care 2’s Social Network Calculator: Use this tool to calculate an estimate of cost and return on investment for the recruitment and fundraising efforts of your staff in social networking sites.
• Tweetreach: Guide to analyzing your Twitter reach.
• Start with a simple monthly report, taking baby steps to figure out what is most important to measure for your organization. (Remember: go back to your goals!)
• Constantly evaluate and re-evaluate – it’s a process!
• Find out where online conversations about your organization or field are already happening and engage there.

Who are some Influencers and Experts on Social Media?

• Social Media Examiner
• Mashable Social Media
• Frank Barry’s Nonprofit Blog
• Social Media Explorer
• Jolkona’s Nonprofit Bloggers List

Our Favorite In-Person Social Media Resources

• Social Media Club of Seattle
• Social Media Breakfast Seattle

Download Session Handouts

HANDOUT #1: Common Nonprofit Social Media Concerns

HANDOUT #2: Four Social Media Tools for Nonprofits

HANDOUT #3: The 123 Marketing Mechanism Calendar

Did you attend the conference?

What did you learn? Share your a-ha moments below!

The post Going Viral at NDOA’s 2011 Winter Conference appeared first on Claxon Communication.