In the next version of Pitchfalls, I’m going to add the following to the list: “You want to be liked, rather than loved.”
Jessica Valenti put it so eloquently in her post, She who dies with the most likes wins?
“The truth is that we don’t need everyone to like us, we need a few people to love us. Because what’s better than being roundly liked is being fully known—an impossibility both professionally and personally if you’re so busy being likable that you forget to be yourself.”
You can’t be all thing to all people. Better to have a smaller number of donors adore you than a whole bunch who only kinda sorta like you. Ish.