Here’s one thing we know about marketing: if you have a plan, you are way more effective. And yet, very few nonprofits have a marketing plan in place. We must put an end to this, people!
A plan is easy, especially if you take a DIY (do it yourself) approach to marketing, which most nonprofits do. You’ve got to have your plan or you end up working really hard and doing a bunch of stuff, but not necessarily getting results. Not good.
As a way to help our fellow do gooders create mission-driven marketing plans in record time, we created the ‘1, 2, 3 Marketing Tree’. It guides you through the process of figuring out your plan in 3 simple steps. Watch this video in which Erica explains how this great tool can make your life so much easier!
In order of importance, here are the three steps:
- Define WHAT success means for your marketing.
- Figure out WHO you need to reach for your marketing to be successful.
- Figure out HOW to most effectively reach your ideal supporters.
Click the template here to download your very own ‘1, 2, 3 Marketing Tree’. Get planning!