At this morning’s Claxon Forum we talked a lot about the Seattle Foundation’s GiveBIG, which is coming up on May 2. GiveBig is a “one-day, online charitable giving event to inspire people to give generously to nonprofit organizations who make our region a healthier and more vital place to live.” There’s a pool of funds allocated to “stretch” gifts made that day.
As a result, it’s a flurry of donor outreach around here! Donors are getting emails, letters, tweets, postcards, and Facebook posts about this opportunity from organizations they know and love.
Problem is: most donors (myself included) know and love a lot of organizations. It’s one day. How will we decide which non profit(s) to support?!
Based on the organizations and donors I talked to last year, decisions were based on 1) a really good just-in-time final reminder and/or 2) an organization’s ability to stand out during the lead up to the big day.
This could be a really good time to DTO–Do The Opposite. Switch up your messaging. Try something new. Grab them by the proverbial lapels and get their attention! In a case like this, a little DTO could go a long way.
If you’re planning to participate in GiveBIG, how will you stand out? If you’re in another part of the world, is it time to DTO?
Although this won’t work for everyone, TeamRead’s unconventional approach with Mr. GiveBIG Chicken was a big success last year. We’ll see how he fares this year!