![Rowers Rowing Boat mission, marketing, communications, fundraising](https://claxon-communication.com/wp-content/uploads/2012/06/strategic+alignment1-300x199.jpg)
When something is “mission-driven”, it means it is guided by mission: mission-driven strategy, mission-driven communications, mission-driven staff.
When something is “mission-motivated”, it means the mission offers a motive for action: mission-motivated messaging, mission-motivated marketing, mission-motivated fundraising.
Be clear on when your mission is guiding and when it is motivating. There’s a big difference.