How many thank you letters have you received after making a donation that you remember? Go ahead. Count. It won’t take long. Most are totally and utterly un-memorable.
What a waste of paper and people-power.
Sure, you *have* to send an acknowledgement letter to everyone who donates to your organization. But acknowledging is not thanking. An acknowledgement doesn’t make the recipient feel all warm and fuzzy and good about what they’ve done. It makes them remember that soon they’ll have to file taxes. That’s stressful, not joyful.
Do your organization and everyone else a favor–turn your standard acknowledgement letter into a “thank you, you are awesome and we couldn’t do this without you because you ROCK” letter (or an equivalent that is appropriate for your organization’s brand).
Here are seven examples of awesome thank you letters from Lisa Sargent. They can do it. So can you.
In 2013, let’s say bye bye to boring thank you letters, shall we?