A Super Easy Way for Nonprofits to Replicate the #IceBucketChallenge

ALS Association, #IceBucketChallengeThe success of the ALS Association’s Ice Bucket Challenge is a sight to behold. Everyone from Bill Gates (who has a much better sense of humor than he is given credit for) to Matt Damon (who uses toilet water cuz he’s the co-founder of water.org and a marketing genius) is getting in on the action. It has generated tons of buzz and so far raised $94 million. #Yowza

It’s obvious that part of what made the #IceBucketChallenge a success is its exceptionally high fun factor and that it was easy, i.e. people were instantly engaged. Who wouldn’t want to see Laura pour a bucket of ice cold water all over W, after all?!

The ALS Association are making it super easy for people to get in on the fun. So long as you have water, ice, a bucket-like container and a way to take a video, you’re set.

Put another way:

Fun + Easy = Successful Engagement

If we know this combo works, why oh why are nonprofits using boring, convoluted language to talk about their work? Doesn’t make sense.

Yes, I’m going to harsh on Mission Statements. Again. Remember this list of Mission Statements that were un-fun and technically incomprehensible? Mm-hm.  That list. The one that sparked our Worst Mission Statement contest.

But it’s not just nonprofit Mission Statements that make people nod off. We did a survey of 384 nonprofit websites and learned that, of the 250,000 words in the English language, nonprofits are only using about 1,000. Gimme a B-O-R-I-N-G.

Totally fine to try your hand at creating something as successful as the #IceBucketChallenge, but seeing if you can use language that’s fun and easy-to-understand would be a worthy challenge as well!

Want to win prizes for spunking up your Mission Statement? Enter to win our Worst Mission Statement contest by 8/31!

Do you communicate as effectively as you think?


Do you communicate as effectively as you think?