In sifting through the data from our Wordifier research (the free tool that helps you amplify your words), I came across a startling–and depressing–discovery: Not all nonprofits are thanking their supporters!
Gasp. Sigh. Forehead slap. Yipes!
The word ‘thank’ (as in ‘Thank you’) showed up on 54.3% of the websites. ‘Thanks’ made an appearance on 34.6% of the sites.
If we’re being generous, that means that some form of gratitude shows up on 88.9% of nonprofit websites. But in perusing the raw data, it looks like organizations who use one of these words, also use the other, meaning organizations that loverize their donors double down on that love, i.e. some form of gratitude likely doesn’t show up on 88.9% of the websites, but rather a smaller number of websites.
That there are any nonprofits with gratitude-less websites hanging out on the interwebs should be a wake-up call to us all. Gratitude is free, bountiful and feels awesome to give and receive. Here’s a Language Lab podcast devoted to the amazingness that is gratitude.
When we gather the Wordifier data in future years, I want us to be living in a world free of gratitude-less websites.
Thank YOU, dear reader, for being awesome and amazing and doing the wonderful work you do to change the world!