On this episode of Communicate I/O, Erica talks about all things communications planning. She stresses to listeners that now is the time to start planning for 2023, reminding listeners of the mantra early and often when it comes to creating your communications plan. Erica shares the Claxon Method with listeners and gives tips on how to implement it when it comes to planning. She closes the episode by reminding leaders that setting goals creates clarity and destroys confusion among your team, saving you time and money.
Resources Referenced
Ep 3: Don’t Set Marketing Goals. Do This Instead.
Ep 49: The Law of Little Things