Welcome to the first episode of Communicate I/O! In this episode, Erica talks about the very real cost, cultural and individual impact of ineffective communication from people in leadership roles. She shares easy tips using the I/O method to help you get alignment between what you say (or send) and what is received. Erica reminds […]

On this episode of Communicate I/O Erica shares the most common mistake leaders make when communicating with their staff. This mistake contributes to the average $12,506 lost per person per year to chaotic and confusing communication. Using the Communicate I/O method, she gives concrete examples of how you can fix this mistake and communicate with […]

On this episode of Communicate I/O, Erica puts the Law of Little Things into practice by examining out of office messages. She shares three out of office emails and analyzes them using the Communicate I/O method. Erica also emphasizes the importance of consistency, especially in your role as a leader. This is a transcript of […]

Erica shakes things up by making I/O stand for Inner and Outer communication for the purpose of this episode. She talks about the ripple effect that inner communication can have on outer communication and shares real-life examples of this. Erica urges listeners to simply notice their thoughts and to find power in the word ‘nope’.

On this episode of Marketing for Good, Brea Starmer joins Erica to talk about the power of communication and marketing. They also discuss the role gender dynamics play while working from home, creating a virtual think tank with specialists to solve problems, and women and vulnerability in being authentic in the workplace and on social […]

On the second episode in our three-part mini masterclass on modern day marketing with Guy Kawasaki, the conversation shifts to technology and the influence of influencers. Erica and Guy talk about the empowerment (and abuse) that comes with new tech, AI digital influencers, and how Guy helped democratize computing with Macintosh and design with Canva. […]