On this episode of Marketing for Good, Rebecca Zanatta joins Erica to talk about fundraising. Specifically, they talk about the weirdness of engaging donors during COVID-19, what fundraising will look like after COVID-19 and how to prepare for it. They also discuss whether Millennials approach giving to charity differently from Baby Boomers or Gen X. […]

On this episode of Marketing for Good, Peter Drury joins Erica to talk about the idea that perception of value, more than the actual value, drives decisions about how we spend our money.   They also talk about recognizing qualitative and quantitative factors other than cash value that impact your fundraising effectiveness. Peter also shares tips […]

On this episode of Marketing for Good, Michael Brown joins Erica to talk about bridging the divide between policymakers and those affected by the policies in order to foster an effective connection and create real change. Michael shares some of the challenges of finding common ground without losing what you’re fighting for, and staying open […]

On this episode of Marketing for Good, Scott Jackson joins Erica to talk about finding charity within, especially during COVID-19. Scott shares his powerful story helped him understand that each of us is someone else’s chance to reach their potential.  They also discuss the three parts of the COVID-19 lens you should be looking through […]

On this episode of Marketing for Good, Will Valverde joins Erica to discuss fundraising! They talk about using data to guide strategy, creating success through peer to peer fundraising and the differences in site visits from desktop vs. mobile devices. They also discuss 5 marketing channels and how they are work for fundraising.   This […]

In this episode, Beth and Erica talk about the roles of marketing versus fundraising, equating marketing to the invitation into a house, and fundraising as a room in the house. They discuss internal and external marketing on small and large scales and managing burnout while also needing to reach goals and deliverables. Beth and Erica […]