On this episode of Marketing for Good, Chris Dickey joins Erica to talk about SEO (Search Engine Optimization). Chris shares the benefits of using popular keyword term searches to get noticed and the benefit, and downfall, of your product or service in search engine placements. He also shares how to optimize a search through names, content, […]

On this episode of Marketing for Good, Maria Ross joins Erica to talk about building empathy into the workplace starting with what the employee is going through at home and at work. Realizing that everyone is different and strive to find what motivates your employees. They also talk about tag Lines: do you need one? […]

On this episode of Marketing for Good, Deborrah Ashley joins Erica to talk about all things LinkedIn.  They talk about utilizing Linkedin as an online platform for networking and creating a specific way to connect in a business aspect, how the fear of saying or doing the wrong thing holds people back on LinkedIn. Deborrah […]

On this episode of Marketing for Good, Erica is joined by Leslie Zane to talk about subconscious versus conscious marketing (which is what the vast majority of marketing is). They discuss the premise that instinct most often guides our decision-making rather than conscious thought. Leslie gives examples of marketing and branding strategies that use subconscious […]

This is the first episode in a three-part mini masterclass on modern day marketing with Guy Kawasaki. During this episode, Guy and Erica talk about personal branding: whether it is important or not and if we should even be thinking about it. They also discuss authentic messaging, using your platform to advocate for good, and […]