On this epsiode of Marketing for Good, Catherine Rocheleau joins erica to discuss the benefits of leading from behind the scenes, how to successfully network as an introvert and understanding and embracing the cycle of the event. They also talk about building a team of diverse backgrounds for a better team. This is a transcript […]

On this episode of Marketing for Good, Erin Dowell, JD, and Marlette Jackson, PhD join Erica to discuss woke washing (“appropriating the language of social activism for marketing purposes”), allyship, advocacy for corporate gain, implicit bias, and the concept of cancel culture. Erin and Marlette ask a series of questions throughout the episode that can […]

On this episode of Marketing for Good, Erica is joined by Stephen Robinson to discuss code-switching, the power language holds, and the mixed implications of using jargon. They talk about how personal liberation and other more tangible work can create equitable outcomes, and how the world is calling for leaders to listen.   This is […]

On this episode of Marketing for Good, Erica is joined by inclusive marketing extraordinaire, Mita Mallick. They discuss colorism in marketing, the impact of changing demographics, and recommendations for meaningful and inclusive marketing. Mita talks about how representation on social media has shifted, shattering stereotypes and shifting cultural narratives. She also gives you concrete ways […]

On this episode of the Marketing for Good podcast, Elizabeth Ralston joins Erica to opening the dialogue of accessibility. They discuss accessibility of art by socio-economic standards, marketing your businesses toward universal accessibility and recognizing your target population, as well as the importance of accessibility and sensitivity training. This is a transcript of Erica Mills […]

On this episode of Marketing for Good, Fleur and Erica talk about key terms like racism, anti-blackness, equity, and white fragility and how these terms, and the concepts and actions behind them, influence marketing. They discuss woke-washing and how external messaging needs to be backed up by an internal culture that walks the talk. They […]

On this episode of Marketing for Good, Wendy Chamberlin joins Erica to discuss the marketing of poverty. They talk about poverty graduation programming, the static picture of poverty (and why it is important to change that frame), and myths around poverty marketing. Wendy and Erica talk through poverty porn, mission-centered funding, and philanthropy’s voice at […]

On this episode of Marketing for Good, Erica is joined by Ian Adair to discuss the stigma that surrounds mental illness and the role that marketing plays in perpetuating that stigma. They talk about the transition between negative to positive framing of mental health messaging, othering in marketing, and why it is important for leadership […]