On this episode of Marketing for Good, Hanson Hosein joins Erica to talk about lies and truths. They also talk about living in an information vacuum, how the algorithms of your browsing habits and social media know you better than you know yourself, and creating communities with similar values. If that can’t be a whole […]

On this episode of Marketing for Good, Megan McNally joins Erica to talk about aligning personal brand with organizational brand. They also discuss the challenges of communicating with audiences given the range of things that people are experiencing, especially right now. Megan shares the difference between self-compassion and self-care, the importance of leadership modeling those […]

On this episode of Marketing for Good, Erica is joined by Lisa Cron to discuss the evolution of stories. They discuss using the story of your organization (through your mission, vision, value, and purpose statements) to connect with your audience. They stress the importance of pinpointing the self narrative of your target audience and why […]