On this episode of Communicate for Good, Erica is joined by Michael DeLon, Founder of Paperback Expert. Michael shares his path to becoming a credibility expert and how writing a book could have a significant impact on your donor base. He emphasizes to listeners that what you say is more important than where you say it, and to always start with your message. They talk about the Credibility Calculator and how to interpret and improve your results. Erica and Michael also discuss practical ways to leverage donor testimonials and how to stand out with videos.
The Credibility Calculator: https://thecredibilitycalculator.com/
Communicate for Good Quiz: https://claxon-communication.scoreapp.com/
Michael DeLon serves business experts and thought leaders to create a book without writing a word. As a #1 Amazon Best-Selling Author and America’s Foremost Authority on Credibility Marketing, he teaches how to establish and market your credibility to gain more clients. Business owners seek out Michael to clarify their message, make them a bestselling author, and set up their profitable podcast. They use his Credibility Marketing strategies to gain clients, get referrals, and grow their revenue. Since 2013, he has worked with business owners across the United States and internationally to establish and market their credibility.
Michael is the husband of one and father of four. He’s a committed follower of Jesus Christ who is deeply involved in his church. You can normally find Michael investing time with his family, reading a great book, or facilitating growth in the lives of those around him.
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