Messaging is an important part of differentiating your organization. And your tagline is an important part of your messaging. It lets people know how you’re different-or the same- as other organizations. Often, it clarifies your Why (aka your Belief Proposition).
See if you can match these famous non-profit do-gooders with their taglines. Did they do a good job of using their tagline to stand out from the crowd?
How did you score? What was the most difficult nonprofit to match?