Lesson 6: Who are your believers?

This is part of a series introducing you to Claxon University, where nonprofits can learn everything I know for $949.

Claxon University’s first course is Words on a Mission. Each of the twelve lessons in the course asks a fundamental question a nonprofit needs to answer in order to develop high-impact messaging. In each post in this series, I’ll share what the question is, along with a snippet from the video lecture.

Lesson 6: What are your believers?

Lesson 6: Three Types of People from Claxon University on Vimeo.

The Belief-o-Meter

Deep pockets don’t necessarily mean big gifts.

A deep belief in why and how your organization does its work is a much better predictor of deep engagement–volunteering, advocating, donating.

That’s why we designed the Belief-o-Meter. It’s a silly (yet seriously effective) way of reminding you to focus on your Believers. They are the ones who can–and will–help you advance your mission most dramatically.

If all this talk of believers, agnostics and atheists has you baffled (or offended!), watch this vid.  You’ll learn all about these three important target participants categories and also get a specific suggestion for how to use the Belief-o-Meter on a day-to-day basis.

Do you believe the Belief-o-Meter can help you achieve your mission?

Do you communicate as effectively as you think?


Do you communicate as effectively as you think?