This week, I’ll give two presentations on how to market your mission–one at the Pacific NW Association of Independent Schools (PNAIS) Institutional Advancement Conference and one for the annual meeting of EarthShare Washington.
You’d think that your approach to marketing these two vastly different offerings–education and environment–would be vastly different.
It isn’t.
This is an important reminder–no matter what mission you’re marketing, you ask the same three questions to get you to a solid Marketing Action Plan (MAP).
- WHAT does success look like for our marketing?
- WHO do we need to reach to be successful?
- HOW can we most effectively reach the people who matter most to our success?
Can this get complicated? Well, sure. That’s why I created the 1, 2, 3 Marketing Tree. And why I created this short video to explain the approach. You too can become a lean, mean, mission-motivated marketing machine!