Deep pockets don’t necessarily mean big gifts.
A deep belief in why and how your organization does its work is a much better predictor of deep engagement–volunteering, advocating, donating.
That’s why we designed the Belief-o-Meter. It’s a silly (yet seriously effective) way of reminding you to focus on your Believers. They are the ones who can–and will–help you advance your mission most dramatically.
If all this talk of believers, agnostics and atheists has you baffled (or offended!), watch this vid. You’ll learn all about these three important target participants categories and also get a specific suggestion for how to use the Belief-o-Meter on a day-to-day basis.
Do you believe the Belief-o-Meter can help you achieve your mission?