This is part of a series introducing you to Claxon University, where smart nonprofits go to learn how to use better words to create a better world.
Claxon University’s first course is Words on a Mission. Each of the twelve lessons in the course asks a fundamental question a nonprofit needs to answer in order to develop high-impact messaging. In each post in this series, I’ll share what the question is, along with a snippet from the video lecture.
Lesson 9: How will get people to understand what you do?