This is part of a series introducing you to Claxon University, where nonprofits can learn everything I know for $949.
Claxon University’s first course is Words on a Mission. Each of the twelve lessons in the course asks a fundamental question a nonprofit needs to answer in order to develop high-impact messaging. In each post in this series, I’ll share what the question is, along with a snippet from the video lecture.
Lesson 8: How will you let people know what you want to be known for?
Lesson 8: Does your Mission Statement align with your Know Statement? from Claxon University on Vimeo.