Room to Read believes world change starts with educated children. Their focus? Literacy and gender equality in education.
In a stellar example of show don’t tell, they posted this tweet:
Hwat wdulo hte lrodw kolo lkei fi ouy ocldu otn erda? Noigmeths kile stih. #RTforLiteracy (Each RT=$1 to @RoomtoRead) bit.ly/ILD2011
Translation: “What would the world look like if you could not read? Something like this. (Each RT=$1 to @RoomtoRead) bit.ly/ILD2011”.
140 characters of awesome, that’s what that is. They showed you how confusing and disorienting it is when you can’t read something–a feeling you can’t easily describe.
Words are valuable. Using them to show rather than tell? Priceless.