Last week, I asked for new skills in the new year. This week, I figured I’d share what I already know with you, because #sharingiscaring. I’ve rounded up the best word-a-rific resources I’ve discovered — or rediscovered — in 2016. Enjoy!
- Your Essential Proofreading Checklist – Proofreading means so much more than catching typos. Especially when you go from writing in your own voice to the voice of your non-profit. You have to start thinking about things such as brand consistency, tone, and flow. So that we don’t feel too overwhelmed to even start, Hubspot put together this handy checklist.
- Readability Calculator – Sounding erudite is overrated. People want content that they can digest quickly, usually by skimming. Don’t believe me? Check out these stats. But that doesn’t mean hope is gone for your carefully-crafted content to be read and enjoyed. Use a readability scoring tool to make sure you can be understood on the quick — and by everyone.
- The Thesaurus – Yes, this may seem obvious. But trust me, it’s not. Too many times, I’ve heard the adage, if you need to use a thesaurus, then your word is too complicated — or something like that. And I couldn’t disagree more. Just because a word isn’t on the tip of our tongues doesn’t mean it’s a bad choice. We already know that unique words get more attention. Which brings me to the next resource….
- The Wordifier – It’s like a thesaurus, but better. Find out how frequently any word is used across nonprofit websites. Why? To figure out if you need to choose something a bit more dazzling. Also, you can easily find alternatives if your word does happen to be overused.
- 128 Words to Use Instead of Very – I came across this infographic earlier this year, and I kind of fell in love. Very is the writing equivalent of taking the easy way out. With so many simple yet descriptive words in our gorgeous language, never settle for very again.
- Kivi’s Weekly E-Newsletter – If you’re like me, you get too much email. And most of it feels like junk. So, when something engaging and useful comes through the noise, I feel grateful. Enter Kivi’s weekly e-newsletter. While each week is full of great tips and reflections on non-profit communications, my favorite part is the once-a-month, timely writing prompts that can cure even the most stubborn writer’s block.
- Claxon University – Claxon U is the place to go to get trained up on doing more good with your words. It’s an online course designed specifically for nonprofit professionals who want to up their communications game. Plus, there’s a special deal going on now through December 31, 2016, so I’d hurry on over if I were you.
What writing resources have you found helpful this year? Share the knowledge in the comments below, or tweet to us @ClaxonMarketing!
