Going Dark So You Can See the Light…and get some freebies

Going Dark In December, we went dark. We did not publish a single post. Nary a word was typed on this blog. And we did this (gasp!) on purpose.

Why? We wanted to see if the old saying “absence makes the heart grow fonder” was actually true. (Just kidding.)

December is frantic. Frenetic. Over the top. It’s a blur of Top Tips, eggnog, awesome advice, sparkles, and post after post on how to boost end-of-year fundraising.

This isn’t a bad thing. But your year-end planning should really start in January, not December. So instead of adding to the flurry of holiday craziness, we spent December creating a suite of new DIY resources to help you throughout the year.

We are super excited to share the three newest additions to Claxon’s suite of free resources–TOOLKITS! Each one focuses on a different area and includes the very best tools for you to use, along with helpful instructions.

Without further ado, here they are:

  1. Messaging Toolkit
  2. Marketing 101 Toolkit
  3. Branding Toolkit

In the coming days and weeks, we will be dark no  more! We will be taking a closer look at each of the aforementioned toolkits, sharing before and after posts featuring the winners of the #FixMyPitch contest, and looking at the very best words for you to use in 2014.

If there are other word-related resources that’d be handy to you, let us know in the comments. We want to do everything we can to make 2014 a truly fantastic year for you!

Do you have a MAP (Marketing Action Plan)?

humor, map, road map, focus, strategySay what?! You don’t have a MAP? You’re playing with fire, my friend. Fire.

Resources are too tight and your vision too big and awesome to not know how you will use marketing to specifically and strategically help you out.

That’s why I created a Marketing Action Plan¬†(MAP) for do-gooders–people who work at nonprofits, foundations, associations and other institutions of good repute.

The MAP has specific questions, explanations and a checklist to keep you on track. It is simple, straight-forward and requires very little time to make very big progress.

Download it and see for yourself. It’s free. What’ve you got to lose? (Aside from your way, of course.)

Do you communicate as effectively as you think?


Do you communicate as effectively as you think?