FREE Marketing 101 Toolkit let’s you ‘Just Say No to More Marketing’

In marketing, we focus a lot on what you will do. Often a better question is: what will you NOT do? What will you say ‘no’ to? More marketing doesn’t mean better marketing. In fact, it often means worse marketing. Because there are only so many hours in the day and dollars in the bank.

If you want to be successful in 2014, kick it off by figuring out what you won’t be doing this year.

To help you ‘Just Say No to More Marketing’, we created the Marketing 101 Toolkit. It’s FREE, people. Free. Download it. Use it. Decide what things you’ll do really, super well. Focus on them. Prioritize them. Rock them. And forget about the rest. Really.

Want some quick inspiration as you gear up to just say no? This fun, yet practical, post from Nonprofit Marcommunity lists 8 things nonprofit communicators will stop doing in 2014.

Will you join the ‘Just Say No to More Marketing’ movement in 2014?!

Going Dark So You Can See the Light…and get some freebies

Going Dark In December, we went dark. We did not publish a single post. Nary a word was typed on this blog. And we did this (gasp!) on purpose.

Why? We wanted to see if the old saying “absence makes the heart grow fonder” was actually true. (Just kidding.)

December is frantic. Frenetic. Over the top. It’s a blur of Top Tips, eggnog, awesome advice, sparkles, and post after post on how to boost end-of-year fundraising.

This isn’t a bad thing. But your year-end planning should really start in January, not December. So instead of adding to the flurry of holiday craziness, we spent December creating a suite of new DIY resources to help you throughout the year.

We are super excited to share the three newest additions to Claxon’s suite of free resources–TOOLKITS! Each one focuses on a different area and includes the very best tools for you to use, along with helpful instructions.

Without further ado, here they are:

  1. Messaging Toolkit
  2. Marketing 101 Toolkit
  3. Branding Toolkit

In the coming days and weeks, we will be dark no  more! We will be taking a closer look at each of the aforementioned toolkits, sharing before and after posts featuring the winners of the #FixMyPitch contest, and looking at the very best words for you to use in 2014.

If there are other word-related resources that’d be handy to you, let us know in the comments. We want to do everything we can to make 2014 a truly fantastic year for you!

Do you communicate as effectively as you think?


Do you communicate as effectively as you think?